Wednesday, March 10, 2010

CPA Ninja – An Unbiased Review

January 6, 2010 by Robert Quadra  
Filed under Reviews

CPA Ninja is a training course that provides tools and techniques to develop effective online advertising for CPA affiliates. The CPA Ninja course was designed to take a relatively new internet entrepreneur from A-Z in affiliate marketing and make substantial income. It is supposed to take most of the risk out of the venture. The CPA Ninja course was created by Marty Rozmanith and Matt Trainer, both experienced web marketers. What you get is a set of DVDs and training manuals that guide the marketer through the process of finding and evaluating a CPA product to sell, building website traffic using Search Engine Optimization (SEO) and Pay-Per-Click (PPC) on Google AdWords. Particular attention is paid to PPC for your ads. Marty pushes the use of WordPress Direct, which he says will create market-friendly websites quickly and easily. Some CPA Ninja customers from the beta test are claiming they made huge profits by using the program as directed. However, you may have to pay extra for WordPress Direct. I do not think it is offered in the product.

OK, what is CPA: Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement. The advertiser pays the affiliate driving traffic to their site for each action. Cost-Per-Click (CPC) charges for ad clicks – when the customer clicks on the ad, the affiliate is charged (the owner of the ad). The affiliate is paying for the clicks and driving activity to the advertiser. The affiliate gets paid for the CPA and commission on sold products. The idea is for the CPA commissions and sold product commissions to exceed the CPC.

CPA seems to make sense for advertisers by leveraging affiliates to drive targeted traffic and only paying for the action. If the affiliate picks the right campaigns and does everything as the course says, it can be very profitable for the successful affiliate marketer.

The CPA Ninja course comes in four instruction modules on DVD which teach marketers how to use CPA and PPC techniques. Printed diagrams and workbooks take the student through a step-by-step plan to launch CPA marketing. Only 1000 Ninja training packages went to market with the first launch. It appears they are still selling the product online It is about $1000 and easy to fine online. When they launched, there were several affiliates selling the course with some bonuses to draw the sale. In addition to the purchase price, make sure that you budget a few hundred dollars or even a thousand dollars on PPC to test each offer. There is also a $47 membership fee to subscribe to WordPress Direct which may or may not be required depending on your technical skills.

CPA Ninja looks appealing for the aspiring affiliate marketer. The course is designed for beginners, so the learning curve may be easy to follow. They do not guarantee that it is risk-free. As with any high leverage business, risk is always a part of the business. People with no experience at affiliate marketing may get started much faster and with fewer blunders by following the CPA Ninja program. The ads say that many of the techniques demonstrated in the course are already familiar to experienced affiliate marketers and that CPA Ninja provides useful marketing tips for professionals as well.

Overall, the CPA Ninja offers what they call a complete course for getting marketing affiliates into business and training them how to build a successful CPA focused business. As with most business courses online, there is risk. Be prepared for additional costs and to make this work for you, take extraordinary action. I have never purchased a course that gives you everything you need. Online marketing requires a lot of knowledge, skill and persistence.

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