Attraction Marketing Requires Identifying Your Brand

What is Personal Branding?

Your personal brand is how the online and offline market perceives you as a business professional. Basically, what you are known for and how people recognize you as soon as they see you or hear you. Branding answers three important questions:

Who you are…
What you do…
Why you do it…

As an example, think of Tony Robbins…
Who: Tony is a very tall, energetic and a famous American motivational speaker and entrepreneur.
What: Tony conducts seminars, private consultation, and sells motivational products.
Why: Tony states that he is money motivated and loves helping people become successful in business and in their personal lives.

Live with Passion! That’s Tony’s brand down to three words.
Branding reveals your personality and values in business. Your efforts to brand yourself online will benefit you tremendously.As you build value to the market place, your brand becomes your signature which attracts a following. Your business naturally grows.

Most major companies within their market carry a brand and will do just about anything to protect that brand. I like to refer to the great retail store Nordstrom’s as an example. My wife shops there quite often and a while ago actually worked for them as a visual display contractor. She learned about their commitment to their guarantee and maybe some of you know that their guarantee is unconditional. This means that as long as you have a receipt, you do not have to explain why you are making a return. They refund or exchange no questions asked. Nordstrom’s knows that the quality they carry is superb and they charge more than most; however, people do not mind paying a little more for this kind of guarantee.

Like Nordstrom’s, you must have a consistent personal brand for your business brand in order to have a consistent following.

Your Brand Must Have Clarity…
Have a clear brand. The more clarity you have, the more concise your brand will be.  There must be clarity in the mind of your customer as to who you are and why they will trust and follow you. For example, Mike Dillard’s brand is Magnetic Sponsoring. Easy to understand what his products are designed to do for the network marketer. Ford’s truck line is “Built Ford Tough.”  Some of you may remember Burger King’s “Have it Your Way.” All very clear brands.

Branding doesn’t always have to be found in the slogan; however, a slogan does help. Regardless, no branding takes place without your passion.

Without Passion, There is No Brand…
Passion is an attractive emotion. Consider Tony again. Here is a man that without doubt lives every day with passion. I am sure he has his moments, but just watching him work is quite an experience. His passion is seen and felt in the manner that he moves and with every expression he makes. His passion is what made him who he is today. He draws crowds easily and that is because everyone likes to be around someone who has passion.

Without passion, you will have no enthusiasm. No one will get excited about you and your business if you do not show enthusiasm.

Focused Purpose…
By now, you know that purpose is a key factor for success. Having purpose will bring clarity. If your purpose is not focused, your brand will change. You will be swayed by people’s opinions and non relevant business offers. Your brand will not have substance and the result in building your business will also lack substance.

Purpose and passion gives your brand meaning and a reason for people to follow you; to buy from you. Your purpose needs depth, conviction and meaning to you and your customers. Think big. Make your purpose something huge and wonderful; something so enormous that it makes a difference in people’s lives.

The Only Questions You Need To Build Your Brand

Who are you and how do you want to be perceived?
What do you do?
Why do you do it?
And…..
Why should a prospect buy from you?
Work on these questions until your answers are one sentence in length. When they are one sentence in length, break it down to two-five words. When you have done this, you have created your slogan/brand.

Attraction Marketing Success